AirAsia India has become the first low-fare airline to introduce a loyalty programme for its passengers.
AirAsia India, a joint venture in which AirAsia Bhd holds 49%, Tata Sons Ltd 41% and Arun Bhatia of Telestra Tradeplace Pvt. Ltd the rest, is bringing its parent airline’s loyalty programme AirAsia BIG to India, it said in a statement on Thursday.
AirAsia BIG Loyalty Programme is operated by Think Big Digital Sdn Bhd, a joint venture between AirAsia and Tune Money, an online financial services firm.
Now passengers can accumulate flying points and redeem free flights and avail many other additional services such as baggage handling, meals, etc.
“To enhance the loyalty benefits, BIG has also united with more than 100 partners worldwide. Guests can earn BIG points when they fly with AirAsia or when they make purchases with the partners,” AirAsia India said.