Amazon’s ‘Great Indian Festive Sale’, Flipkart’s ‘The Big Billion Days Sale’ and Snapdeal’s ‘5 Day Diwali Sale’ determined the tonality of big bang offers for consumers this festive season. The overall key topics of concern for the players were in terms of products, logistics, pricing and delivery.
Flipkart took up the ‘Abhi Nahi Toh Kabhi Nahi’ theme of building the urgency of the offer.
Amazon worked on the ‘Great Indian Festival Sale’ campaign of ‘Try Toh Kar, Hoke Befikar’, focusing on purchase of all the festival needs—appliances, apparels, electronic and gifts—at one place.
Snapdeal highlighted the ‘Dil ki Deal’ thematic campaign with Aamir Khan talking of “Yeh Diwali, Dil ki Deal Wali” and the route taken was ‘Sale-o-shayari’. The campaign focused on buying gifts for loved ones this Diwali.