Milk prices up again, retailers seek government intervention
Consumers who are dependent on Heritage brand of milk will have to shell out ` 2 more per litre of milk.
The Andhra Pradesh-based company in a circular to Tamil Nadu Milk Dealers Association on Sunday morning has said the price per litre of standardised milk will be ` 48 from August 1 and that of full cream variety will be ` 52 ,up from ` 50 per litre.Private milk brands have more than 50% of the market in the city.
Two private companies Arogya and Tirumala increased the milk price in February and June while Heritage is increasing the price only now.
Heritage company sources did not give any reasons for increasing the prices from Monday. The dealers condemned the unilateral hike. Compared to Aavin price, the private milk is costlier by nearly `10 per litre. Aavin sells at ` 39 in the open market per litre of standardised milk.
“It is condemnable for Heritage to increase the price when there is no exigency for revising it,“ K A Ponnusamy, Tamil Nadu Milk Dealers Association founder, told
The association wanted government intervention to control the price of milk sold by private producers.
dinathanthi newspaper 01/08/2016 : http://www.dinathanthiepaper.in/firstpage.aspx