A new feature introduced by social media giant Facebook that could benefit journalists all over the world, the social giant is now letting users use Mentions app that enables them to engage with their followers and share content.
They can now share a lot more information with their account on Facebook, with the new Mentions app that allows them to post not just to their friends but to their public followers also.
Product manager for Facebook Mentions, Vadim Lavrusik told reporters that the change applies to several of Facebook users who have their accounts verified, that includes journalists if they wish to engage with their followers.
“We wanted to make Facebook a better experience for journalists whether it is used for newsgathering or better connection with their readers or to drive distribution to their content”, he said.
Bloggers and Journalists, who are not as high-profile as any public figure like Serena Williams, will now get the opportunity to further engage with followers on Facebook.
Journalists, in particular, have another platform where they can report from the scene using host Q&As, or Live.
Facebook, previously, only allowed certain celebrities such as musicians, actors and athletes access the app, that brings them more closer to their fans and easy for them not only to keep track of what fans are saying but also interact with fans with options like live video.
Interested in using Mentions, verified Facebook users must fill out an online form before they can download and use the app.
When Mentions app was first introduced by Facebook in July 2014, it was squarely aimed at celebrities.
If a Facebook user for example, tags The Rock in a status update, the user will be notified about it in the Mentions app, as he can potentially reply.