Flipkart and Amazon will once again lock horns in the first week of October.
Amazon India announced on Thursday that its annual festival sale event will be held from October 1 to October 5.
Flipkart had previously said that its Big Billion Day sale will start from October 2 and continue till October 6.
Consumer sentiment to spend is strong during festival time.
Flipkart, Amazon and Snapdeal all have used this period in previous years to attract consumers with deep discounts. Whether discounts will be as attractive this year remains to be seen.