Amazon India has announced a ‘Great Indian Festive Sale’ to take on its rival Flipkart’s ‘Big Billion Day Sale’, which will take place from 13-17 October.
However, unlike the Flipkart sale, Amazon’s is not an app-only event but will be available on desktops as well as mobile sites. App users will have an advantage, though, as the e-tailer will announce app-only deals on October 16-17.
Amazon is also offering HDFC cash back during its sale – a 15 per cent discount on app-based purchases, and 10 per cent for shopping from its website.
The move by Amazon was expected after Flipkart announced its plan on Monday. The coming days could see more such announcements from other biggies of the e-commerce segment