Google and Twitter are working together to help publishers show Immediate articles to people who use their facility on Smartphones. In the world where many people read everything on their mobile phones, a few seconds of load time can mean the gain or loss of millions of readers and advertising dollars.
Google and Twitter are supposed to launch with a small group of publishers this fall, is an effort to make it easier for publishers to issue their stuff on mobile devices. It is also a response to similar pushes from Apple, Facebook and Snapchat.
Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost Directly, instead of having to wait several seconds to load. Both the companies are creating their publishing tools as an open source project and hope to satisfy multiple tech companies to adopt it.
Their goal is to develop a universal level for publishers one that could be used to load articles more quickly wherever they appear. But managing that while keeping the look and feel of those pages has showed difficult.
Google, Twitter and the publishers they are talking to have not clubed out business terms. Apple and Facebook let publishers keep 100% of the Income for ads they sell on their hosted articles, and give publishers the most of the ad income for the ads the tech platforms sell.
Google may still be the king of Web search, but Facebook is starting to have more publishers. In July, Facebook outshined Google for the share of referral traffic to publishers. about 40% versus 38% for Google. 2 years ago, Facebook drive about 12% of referral traffic to publishers.