Idea’s big data pack of Rs 990 will now offer 10 GB 4G, 3G data instead of 6.5 GB earlier. As per the promotional offer, the Rs. 449 pack will offer 3 GB data as against the earlier 2 GB. Users will now get 5 GB of 4G, 3G data, as compared to the earlier 3GB, for Rs. 649.
Similarly, the Rs 849 pack now offers 7 GB of data against 5 GB earlier; Rs 749 pack offers 6 GB against 4GB earlier while the Rs 349 pack now offers 2 GB of data instead of 1.5 GB.
Commenting on the offer, Sashi Shankar, chief marketing officer, Idea Cellular, said, “While the data offer in our sachet data packs was aimed at inducting more users into the world of internet; the offer on BIG Recharge packs now, is aimed at delivering significantly higher Value to our regular internet users. Our consumer research studies have indicated a growing demand for affordable with the new offers.”
Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs 35 with 4 weeks’ validity.