Apple new flagship phones iPhone 6s and 6s Plus hit the stores from today, with hundreds of users queueing in Sydney to kick off a worldwide sales cycle which will be scrutinized for indication of how much juice Apple Inc.’s marquee product has left.
Tech experts expect a record 12 million to 13 million phones to be sold in the first weekend, way up from last year sale which is more than 10 million when the hugely successful iPhone 6’s launch was delayed in China, considered as the world’s biggest smartphone market.
The new iPhone 6s was first to pick up in a cold, and rainy Sydney was a telepresence robot named Lucy, that is operated by marketing executive Lucy Kelly.
“I obviously have my work and other things to attend to and can’t spend two days lining up so my boss at work suggested I take one of the robots down and use it to stand in my place,” she said via an iPad mounted on top of the wheeled robot.
Worldwide Apple fans have camped out for days prior to the release of the phones, and according to company pre-orders suggested sales were on pace to beat the performance of last year’s first-weekend sale.
“The stage is set for Apple to show year-over-year growth over the Herculean iPhone 6 sales,” FBR Capital Markets senior analyst Daniel Ives said.
“The rumors are true – the battery capacity is down a bit, and we suspect the reduced battery size is to accommodate the Taptic Engine,” repair firm iFixit, which opened up an iPhone 6s and 6s Plus, said on its website. (bit.ly/1OxY5xs)
The company has said battery life is unchanged in the new phones.