Jazbaa hits the screens this Friday. The promotion so far has been apt, the marketing is in the right direction and the release plans are spectacular, what with the makers (Zee Studios) going all out to ensure a huge international arrival.
In fact it won’t be wrong to say that other than Salman Khan’s Bajrangi Bhaijaan, it is Aishwarya Rai Bachchan and Irrfan’s Jazbaa which has been in news for its wide overseas release this year. Now that says a lot about the brand value that the two actors bring on board, something that is notable for sure.
Closer home too, the film is seeing one of the widest releases ever for both the actors. The game has pretty much changed ever since Aishwarya was last seen on the big screen in Guzaarish (2010).
In these five years, the screen count has increased by leaps and bounds and that would ensure that Jazbaa arrives in a major way across the country. This means that even a fair first day occupancy of around 40%-50% would bring in decent moolah at the Box Office.