Thiruvananthapuram: Visiting ‘God’s Own Country’ has gone under the hammer. And the winner will be the one bidding the lowest price.
The Kerala Tourism department has launched an online bidding game offering holiday packages to the state at virtually no cost. First-ever in the country for a destination, ‘Visit Kerala Bid Wars’ will be played out on the hugely popular Facebook page of Kerala Tourism.
The bid, joined by accredited tour operators in the state, will include packages from Rs 8,000 to Rs 78,000.
The bid, aimed at domestic travellers, is organised as part of the ‘Visit Kerala 2015′ campaign inaugurated by Kerala Tourism Minister A P Anilkumar in the national capital in April.
“Kerala Tourism enjoys round-the-year engagement with our huge fan base across the world,” said Kerala Tourism Secretary G Kamala Vardhana Rao. “This bidding process is a unique way to acknowledge the bond with each other,” he added.
“It will also help us continue our association with our fans by providing an opportunity to gain first-hand experience of being in the place they love,” Rao said.
The campaign will be anchored on an online bidding system known popularly as the ‘lowest unique bid’. In this bidding system, the package, which is up for bidding, is won by the person whose bids the lowest as well as unique. If two people bid the same price, that amount will get cancelled. For Example, if a person bids for a package worth Rs 20,000 at Rs 10, the package will be awarded to her if nobody else has bid Rs 10 and no other unique bid is made which is less than Rs 10.
Kerala Tourism, which has more than 1.2 million fans on Facebook, is a pioneer in using Information Technology to spread awareness about the state’s destinations. The tourism department’s website, one of the most popular tourism websites in the world, has won several national and international tourism awards.
“The online bidding not only carries forward the conversation with our fans, but also takes it to the next level,” said Kerala Tourism Director P I Sheik Pareeth.
“The opportunity for our fans to spend a peaceful day on a houseboat in the famed backwaters or stroll in the picturesque tea hills of Munnar will go a long way in consolidating our association with them,” Pareeth said.
For making the bidding a success, Kerala Tourism has partnered with accredited service providers from the state such as Kerala Tourism Development Corporation, Voyages Kerala, Intersight Holidays, Spice Land Holidays, Cosima Holidays, Dravidian Trails, Indus Holidays, Kerala Travels and Travel Planners. The packages range from two nights to 10 days.
The bidding will happen for one package each at a time. The details of the package and its worth will be available on the Facebook app.
The bidding process begins with signing up on Kerala Bid Wars Facebook App or downloading the VisitKerala BidWars app from Play Store. After searching the package on offer, bid the lowest possible price, saying “this is the best year to visit Kerala”.
The bid will be active for a few days initially. The winner will be announced for each package soon after it ends and before the next package will be up for bidding.