M.S. Dhoni – The Untold Story had a huge first day grossing around 20 crore nett in Hindi making it the second highest opening day of the year. The film did phenomenally well over due though the under performance came in North India where the cast factor probably came into play. The film has done fantastic business in Mumbai and South while the Central India markets (Rajasthan, CP Berar, CI) also contributed very well due to the small town fell of the film. The cricket factor aided the film in markets like Mysore and West Bengal. The film is Mysore has collected almost the same as what it has in Delhi city and East Punjab while for a film a like Sultan the numbers are double in Delhi city and East Punjab as compared to Mysore. East Punjab had a Punjabi film for competition which has done well.
The Dhoni brand and the theatrical having a very earthy and Indian feel to it has contributed to this huge first day number and now the film just has to hold at these levels to be a big success. The film can probably afford to even have a drop on day two but that will hit the trend of the film which will hurt the eventual lifetime total of the film. If the film was to go up on Saturday then the film will be able to go anywhere considering the limited number of major releases till Diwali. Never has a film with no face value and so so music taken such an initial in recent times, the theatrical was good which suggested a good opening but brand Dhoni took it to another level all together.
M.S. Dhoni – The Untold Story grossed around 6.50 crore nett in Mumbai, 3.50 crore nett in Delhi /UP, 1.65 crore nett in East Punjab and 1.55 crore nett in Mysore. Barring Delhi / UP, East Punjab, West Bengal, the figures were the second highest of the year in all other circuits.