Micromax-owned YU launched its fourth smartphone, the Yunique, in India on Tuesday. The Yunique – just like other YU phones – has been priced aggressively. Heck it’s the company’s most aggressively priced phone to date.
While it may be priced in line with YU’s philosophy to bring affordable devices to the market, you can’t help but notice the fact that change is in the air. For one, the company has broken its exclusivity with Amazon and the Yunique will be sold via Snapdeal (flash sale). Secondly, YU is also silently working on a ‘more premium’ phone with Snapdragon 810 and 21-megapixel rear camera among other things.
The Yunique – as YU calls it – is its future meeting its past. But that’s a marketing punchline. On the face of it, the YU Yunique is simply a downgraded version of the Yuphoria. It’s like folks back at YU ran out of metal – the Yuphoria was apparently their ‘miracle in metal’ – among other things and decided ‘hey, this is all that we are left with, let’s not waste it’. That’s the story behind the Yunique, if you ask us.
No, we don’t have anything against the Yunique — it may turn out to be a runaway hit for all we know – but, it’s anything but a ‘future meeting past’ affair.
While the undertone is still very Yuphor-ic, the Yunique also brings back memories of the Micromax Canvas Spark. That’s ‘back to the past’ twice in a row for you. Interestingly, the Spark has a similar price tag and is sold via Snapdeal as well.
The YU Yunique is an exact replica of the Yuphoria minus its metal frame. Everything from the rear camera’s ‘Saturn Ring design’ to the speaker output position remains the same.
We perfectly understand YU’s dilemma. The company wanted to avoid making a Yuphoria clone; hence it is sans any metal. But it’s not helping the Yunique’s cause much.
Not to say, the Yunique looks bad; it’s just that the Canvas Spark (and Moto E Gen 1) looks better, at least on the basis of the photos of Yunique that we have seen.
The Yunique has a 4.7-inch HD IPS display with a 720p resolution and Corning Gorilla Glass 3 protection. That’s more pixels on a smaller screen in comparison to the Yuphoria (5-inch 720p), which is a plus on paper. Most users however won’t be able to make out the difference, since the difference between the screen sizes of the two phones is only 0.3-inches.
The display however is an upgrade over the Micromax Canvas Spark. It’s also an upgrade over the Motorola Moto E (Gen 2) in this regard.
The Yunique is rocking the same Qualcomm MSM8916 Snapdragon 410 processor as the Yuphoria but folks back at YU have reduced the RAM this time round to 1GB. The Canvas Spark is powered by a MediaTek MT6582 CPU with 1GB RAM. The Yunique is a slight improvement over the Spark and the InFocus M2 since it’s carrying a Snapdragon 410 (over Spark and M2’s MT6582).
The Yunique has 8GB internal memory which is expandable up to 32GB via microSD (just like in the Canvas Spark). This is less than the Yuphoria’s 16GB internal storage.
The Yu Yunique runs Android 5.1 Lollipop out-of-the-box. The company says CyanogenMod 12.1 will be available for download and install on the Yunique separately. This makes the Yunique a little ‘unique’ from its predecessors that all run Cyanogen OS out-of-the-box. This is actually nice, since you now have more options. Cyanogen – although pretty impressive – is an OS designed for geeks.
There are users who would like to stick to stock Android, and the Yunique gives you that option. Those who want to run Cyanogen and enjoy its endless customisation options can download it additionally.
The Yunique sports an 8-megapixel rear camera and a 2-megapixel front camera, same deal as in the Canvas Spark. The Yuphoria had a 5-megapixel front snapper.
It uses a 2,000mAh battery (like the Spark) which is smaller than the one on the Yuphoria.
The YU Yunique joins the ranks of the cheapest 4G LTE phones in the Indian market right now. These include the Lenovo A2010 and the Phicomm Energy 653. But, the Yunique looks better equipped than either of these two phones, on paper.
Now, YU’s phones have been doing well, its Yureka smartphone figured in the list of the fastest phablet under Rs.10,000 in our review and the Yuphoria was a decent buy for the price as well. The aggressive pricing may help the Yunique achieve similar results as well.