The newly launched Patanjali noodles have hit trouble immediately after it was launched on Monday.
The Food Safety Standards Authority of India (FSSAI) has said the atta noodles has not obtained mandatory licences from the food regulator.
The Patanjali atta noodle packets however display a FSSAI licence number.
Ashish Bahuguna, FSSAI chairperson, told Indian Express that the FMCG venture has not taken due approvals and the food regulator will be pursuing the matter further. According to the report published in the newspaper, FSSAI will be probing into how Patanjali procured the license number that is printed on its packets.
Ramdev launched the atta noodles on November 16 to take on Maggi which returned to the markets after facing a 5-month ban. Patanjali noodles are priced at Rs 15, claiming to be cheaper than its competitors.