Prem Ratan Dhan Payo is heading to create history tomorrow by recording the highest opening day in history and beating the opening day record of Happy New Year. The film has good advances with around 10% tickets sold for the four day weekend though the percentage goes higher for the first day. This is very good for a social family drama.
The first day of the film is the best day for box office collections in the year and the audience on the day will see it through to an all time record. The target for the film is not really the Happy New Year opening day but to break that 40 crore nett barrier which may enable the film to remain at 30 crore nett or higher each untill Sunday if content is there.
The Diwali period has just one all India holiday and it is about what the film does after this big holiday. Last Year Happy New Year set records on the opening day but could not do another 30 crore day after day one. This business on Friday will tell what are the real levels of Prem Ratan Dhan Payo and more important than day one being an all time record is day two being a non holiday record for long term success.