Rustom had a good first weekend of 50 crore nett apprx. In real value the business is actually better than it looks as it clashed with Mohenjo Daro and the Saturday and Sunday business of the film would have been higher in the big multiplexes if it had more screens. Sometimes this is not an issue as films don’t get such high occupancy even with clash but here the film has gone to 80% with screenings at peak time going housefull. More screens would have meant more shows at peal periods which would mean higher collections. On a solo release this film would have been the highest Akshay Kumar opening weekend as even on worst case you can add 5 crore though it would probably be more like 8-10 crore nett. The film is a HIT and though mass regions are less than the big cities they have still performed much better than Airlift. Below is the daily weekend business of Rustom.
Friday – 14,00,00,000
Saturday – 16,25,00,000
Sunday – 19,50,00,000
Total – 49,75,00,000
The best business has come in Mumbai circuit at around 17.50 crore nett, Delhi UP is around 9.50 crore nett and East Punjab is 5.50 crore nett. It is a record opener for Akshay Kumar in Mysore and West Bengal with 2.75 crore nett and 2 crore nett respectively. The circuit where the collections are a little less is Nizam / Andhra and that may be because Mohenjo Daro has fared better there and had a wider release. The film will have a huge Monday and it will be among the biggest ever due to the Independence Day. It remains to be seen if its among the top five Monday’s of all time.