Rustom 8 Days Collections

Rustom continued to dominate the box office as it went into its second week. Happy Bhaag Jayegi was the main new Hindi release but Rustom was well ahead of that film despite it being day eight for Rustom. Happy Bhaag Jayegi opened around 10% and the opening morning numbers are lower than Aisha (2010) which was a similar type of film featuring Abhay Deol. The opening shows are better than his last film One By Two (2014) though. The film probably only has chances in Delhi NCR and East Punjab mainly but these markets had to open much better to make a big difference to the all India collections. Happy Bhaag Jayegi will probably show good growth in Delhi NCR and East Punjab tomorrow but other circuits will find it tough going as opening is too low especially in East, CP Berar and Nizam / Andhra.

Rustom will be the leading film this week as it continues its good run all over. The film had an excellent Thursday due to Raksha Bandhan so a drop will be on the cards but momentum should pick up again on Saturday. The film has good chances to beat the second week figures of Airlift even though that film went tax free in UP in week two which helped its nett collections. The collections of Mohenjo Daro have dropped but unless there is a good pick for Happy Bhaag Jayegi then even Mohenjo Daro could be challenging the new release day one figures on day eight. The other new release was Unindian which is a English – Hindi film and these do not have any takers in India. Then there were films like Lucchey Laffange, Meeradha and Real Champion which have no awareness and collections will reflect that.