Reliance Jio fuels price war, Airtel, Voda cut data prices
Mukesh Ambani’s Reliance Jio Infocomm has fuelled a price war in the telecom industry . Much to the delight of millions of customers, incumbent players such as Airtel, Vodafone and Idea Cellular have started slashing data prices and adding value to existing internet and voice packs. The move comes after Jio started cornering customers by offering free unlimited voice and data packages.
Jio has managed to get 1.5 million users after it started initial tests through Reliance employees from December 27 last year. Customers can buy Jio’s Lyf handset at Rs 3,000 to avail 4G service free-of-cost.And, if you have any of the compatible Samsung handsets that the company has listed, you can get the Reliance Jio 4G service for free after generating a code. The company refers to these offers as “invitation“.
On Friday , Airtel lowered the threshold for plans where it also offers free voice, though this remains restricted to the postpaid segment. The entry to the `Infinity’ plan is now available from Rs 1,199, which packs in unlimited voice calling (local, STD, and national roaming) along with 100 free SMSs per day, 1GB 3G4G data and free subscription to Wynk Music and Wynk Movies.
Vodafone recently added additional 67% data on its prepaid packs to give more internet value at the same price. On Friday, the company announced a lucrative offer -Vodafone De lights -that promises free 10minute talk-time to all customers whose conversations get interrupted for any reason (company officials said this will include call drops). Idea Cellular had also added benefits to its smaller prepaid data packs (below 1 GB) as it increased value for customers.
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