Telecom operator Uninor on Wednesday changed the brand name to Telenor, the name of its parent company, while extending call drop reimbursement offers to all calls made from its network, in a move to position itself as “the most affordable service provider” in the country.
“The brand change is a reflection of our commitment to India and our mass market consumers as we promise to offer superior value in meeting their evolving needs through affordable, easy to use and fair means. To our 3,500 employees in India, today marks an important name change,” Telenor Group Head of Asia Region Morten Karlsen Sorby said.
It has changed its tag to ‘Ab life full paisa vasool’ from ‘Sabse Sasta’. Telenor said the company has taken a strong customer-centric approach through initiatives like compensation for call drops. “We take responsibility for a call drop as we commit quality service to our customers. Hence, we are extending call drop reimbursements to all calls — local, STD and ISD. Earlier, it was being offered on local calls only,” Telenor India CEO Vivek Sood said.