Vodafone India will be offering 100MB of data free to its 188 million customers on the day of Diwali – November 11. Vodafone users can avail the free data plan by sending a SMS ‘DIWALI’ to 199 from phones, and they will be able to browse the web, send Diwali e-greetings, and Diwali e-messages.
“Data is increasingly driving usage pattern, more so during important festivals like Diwali,” says Sunil Sood, managing director and CEO, Vodafone India.
On the voice front, for its 35 million users in the five southern states of Andhra Pradesh & Telangana, Tamil Nadu, Kerala and Karnataka, Vodafone India has launched a “One rate, One South” pack that allows all outgoing mobile calls at 1 paisa per second from anywhere in South India. “There would be no roaming incoming charges regardless of the location of the customer – be it Andhra Pradesh & Telangana, Tamil Nadu, Kerala and Karnataka,” the company said in a statement.