Electronics giant Philips Targeting the middle class and upper middle class in India, lighting solution provider Philips Lighting has launched its latest solution in the country
Philips Hue, according to the solution is an intelligent web-based LED lighting solution with Internet of Things idea, that enables users to control home lighting anywhere, anytime.
It allows users to control and create home lighting using their tablet or smartphone and works seamlessly across both android and iOS mobile platforms. Its range for India includes Hue starter kit, that includes the bridge and three hue lamps starting at Rs.16,995.
“In India, the concept of lighting is changing, it is becoming part of lifestyle products. With the new Hue range, we are focusing more on the people who are looking at high-end luminaires. With our technology, people will change the way people have experienced and interacted with lighting till now,” said Harsh Chitale, CEO, Philips Lighting-South Asia.
As per industry gauge, top of the line luminaires market in India is pegged at Rs.3,000 crore. As a major aspect of the beginning takes off plan, Philips will unveil the new solution in its ‘Light Lounge’ and online e-trade entries.
The application for Philips shade additionally highlights four pre-modified lighting settings in view of Philips’ exploration around the natural impacts that lighting has on the body. Philips has more than 140 Light Lounges crosswise over different urban areas in India.
Aside from Light Lounges, it will offer the Hue arrangement through Croma and Reliance Digital stores. It has likewise joined Snapdeal as an exclusive online partner.
At the point when gotten some information about Prime Minister Narendra Modi’s national project for LED globules for residential and road lighting in 100 urban areas by March, 2016, Mr. Chitale said, his organization had effectively given 1.5 crore LED lights to the administration.
“In energy efficiency programmes government should make standards and also should make it mandatory to follow. We are working as an industry to make that happen,” added Mr. Chitale.