Chinese company Xiaomi made its India debut in July 2014, and on Wednesday it announced that it had sold over three million smartphones in the country to date. The company has only grown stronger in the last eight months, selling over 2 million phones in the period. It had already crossed the one million mark in December 2014.
“The mobile ecosystem in India is growing at a very fast pace and we are happy to be an integral part of it. We are much more than just a smartphone company, as we also provide Internet services and sell our products through e-commerce,” Manu Jain, India head, Xiaomi said.
Xiaomi, the company dubbed as “China’s Apple” has being doing well in India. The company known for its value for money devices at affordable prices entered India in July 2014 with its flagship Mi 3 smartphone. The company has seen a growth like no other in the country to the extent that it became the fifth-largest smartphone company here with a 4% market share in Q4 2014, according to an IDC report.
Today it has a variety of products to its name here including the Mi 4, Redmi 1S, Redmi 2, Redmi Note, Redmi Note 4G, Mi Pad, Mi 4i and Redmi 2 Prime, as well as accessories such as Mi Band, Mi Power Banks and Mi Headphones.
The company — that began selling its phones exclusively via Flipkart — has added Amazon, Snapdeal, The Mobile Store and Airtel as retail partners. It also sells its devices via its official e-store, Mi.com/in.
The company earlier launched the ‘made for India’ Mi 4i smartphone. It has also joined Prime Minister Narendra Modi’s ambitious ‘Make in India’ programme by launching the Redmi 2 Prime.
“We believe that we can contribute greatly to India’s growth as a technological hub. Our recent inclusion in the Make in India programme is helping us be a part of the fabric of the nation, and we will continue to bring more amazing products to India and aim to deliver the best value to both our fans and partners,” Manu Jain added.