Yu, a company floated by Micromax to take on the Xiaomi and others, launched its fourth phone – Yunique — on Tuesday evening. Sporting a price tag of just Rs.4,999, this also happens to be the cheapest Yu phone launched so far. Yu and Snapdeal, which would sell this phone, said that the idea behind the Yunique was to come up with a phone that was suitable for people still using feature phones. Hence it needed to be compact, easy to use and, most significantly, affordable enough to entice people still using their old Nokia phones because they didn’t want to spend Rs.15,000 on getting a smartphone.
Yu is definitely not alone in going down this route. Other companies – including Yu’s parent firm Micromax — too have come up with affordable phones, but from the first impressions it seems that Yunique could be, well, unique in what it offers.
We will say more about the devices in our review but we checked it out yesterday at the launch and do have some initial impressions to share. The Yunique borrows the design heavily from the Yuphoria, its sibling that costs Rs.3,000 more. It has the same rounded corners and rounded edges. It has similar buttons and similar speaker holes on the back. Most significantly, it uses the same ring shaped camera design with large glass cover and a metal ring. These touches make the Yunique look more premium than the other phones in its class.
The build quality too is good. In fact, we will say that it feels better in hand compared to the Yuphoria, which uses a metal frame. Due to this metal frame, we have noticed that there is some gap where the plastic back cover meets metal in the Yuphoria. The Yunique, however, has an all plastic body and the back cover snugly grips the phone’s edges, and give the impression that this is a devices that has been put together well. The back cover also has a soft rubbery coating, which looks better than the glossy finish that phones in this price bracket sport. The rubbery finish, we feel, will also help hide oil smudges relatively better.
The only complaint, as far as the design and finish that we noticed during our short meeting with Yunique, relates to the buttons. They have slightly sharp edges, that give the impression of poor workmanship.